Set Intentions That Actually Stick in 2025
Ditch Empty Resolutions and Create a New Year Rooted in Purpose, Alignment, and Momentum.
January 20, 2025 at 10am PST/1pm EST
Let's Face it
Traditional goal setting is a fuckin snooze fest
How many times have you written down a list of things you “should” do, only to abandon it by February? Goals without alignment are just chores, and who needs more of those?
This isn’t about more to-do lists, guilt-tripping yourself into action, or setting yourself up for another year of “shoulda, coulda, woulda” This masterclass is about rewriting the script and stepping into 2025 with clarity, conviction, and a deep sense of purpose.
WELCOME TO THE 12X PROJECT
Forget the "1% better every day" mantra—it’s tired, overplayed, and doesn’t work for women like us who are chasing more than surface-level wins.
You don’t need another routine that piles onto your plate and leaves you drained.
This isn’t about incremental, mindless progress—it’s about intentional, purpose-driven transformation.
The 12x Project is your invitation to go deeper, stripping away the noise and uncovering what truly moves you.
Imagine becoming 1x better every month—not just in your business but in the way you do business, the way you live, and the way you feel.
That’s the power of sustainable, aligned growth.
By the end of the year, you won’t just check off goals—you’ll be the woman who redefines what success looks and feels like on her own terms.
This isn’t about hustle. It’s not about chasing someone else’s definition of success.
It’s about building the courage to show up fully, lead boldly, and create your version of a thriving life—without losing yourself in the process.
What's Included in this 90 minute Masterclass?
We won't be setting a single goal, that's for sure...
Clear the Noise: Unpack the bullshit beliefs and societal pressures that have kept you stuck in a cycle of unaligned resolutions
Release the Past: Participate in a short burn ceremony to let go of expectations and perceived failures from last year. There's no reason to hold onto that shit anymore
Define What Matters: Identify what you actually want (not what you’ve been told you should want) and set intentions that light you TF up
Craft Your Vision: Create a roadmap rooted in who you are and how you want to feel—not just what you want to accomplish.
Find Your Flow: Learn simple, sustainable practices to keep your intentions alive and evolving throughout the year.
Embrace Change: Engage in an EFT tapping session to release resistance and step confidently into your 12x self.
Here are the 4 M's of Intentionality we are basing 2025 on...
Mind: Cultivate a mindset that works for you, not against you.
Movement: Create routines that energize, not exhaust.
Money: Learn how to circulate money in and out of your awareness to create abundance.
Meals: Nourish your body in ways that feel good and are sustainable.
These pillars aren’t about flipping your life upside down overnight. They’re about small, deliberate shifts that create unstoppable momentum. Think of them as the foundation for building a life that feels aligned, not overwhelming.
Hey, I’m Alexis—a coach, strategist, and professional bullshit-cutter.
I’m here to help you finally create the life you actually want to live, not the one you’ve been told to settle for.
Here’s what I know: as someone who grew up navigating CPTSD and the endless expectations of being an eldest daughter in a narcissistic household, I’ve lived the grind of trying to be everything for everyone. I spent years searching for alignment: balancing motherhood, marriage to a Marine, and my own damn dreams—while feeling like I was constantly two steps behind.
I’ve been where you are, caught between lofty goals that feel impossible and the deep exhaustion that comes from masking your true self just to get by. But I’ve built my life and business on a foundation of intentionality, freedom, and unapologetic self-leadership.
Now, I help eldest daughters and ambitious women like you do the same. Whether it’s untangling the mental clutter, breaking toxic patterns, or creating sustainable momentum, I’m here to guide you with a mix of tough love, no-BS strategies, and deep compassion. Together, we’ll throw out the rulebook and write a new one—your way.
You’re not here to play small. Let’s make this year the one where everything changes.
I see you. I appreciate you for all that you are and who you've been conditioned to believe you should be. I've got you from here. Let's break these chains together.
Whatever you aren't changing, you're choosing.
How do I know if this is right for me?
So glad you asked, this session is for you if....
👉🏽You’re tired of setting goals that feel more like obligations than aspirations.
👉🏽You want to break free from perfectionism and people-pleasing in the New Year.
👉🏽You’re craving alignment, ease, and momentum in your life and work.
👉🏽You’re ready to go deeper with your work and want to create a more powerful transformation but you haven't yet given yourself permission to do it
If even one of these feels relevant to you, then go ahead and grab your spot.
This is a live event but the replay will be emailed if you can't attend.
Copyright Alexis Frank
