Welcome Back to The Filing Cabinet Blog, where I encourage you to grow your business in your comfiest pair of leggings. Today’s post is all about how you have to be realistic about your business growth, which means I’m going to crush your dreams about going viral on TikTok. So let’s jump right into it.
Starting a business can be an exciting adventure! I know that entrepreneurs are often filled with passion, energy, and enthusiasm to make their business a success. However, it's also important to be realistic about your business growth. Having unrealistic expectations can lead to disappointment, frustration, and possible failure. Don't worry though, I’m here to help!
Understanding the Growth Process
Remember, every business grows at its own pace. Some businesses take off right away, while others take their time to get going. It's important to understand your business's growth process and set goals that work for you. For instance, if you've just started your business, it may take a little while to get customers, build your brand, and start making money. It's totally normal not to see huge growth in the first few months. Social media has made us believe that we can go viral overnight and experience unprecedented growth without much work, but that simply isn’t the case for most business owners.
The Dangers of Unrealistic Growth Expectations
It's great to have big dreams, but having unrealistic growth expectations can sometimes lead to poor decision making, overspending, and even burnout. That’s why it's essential to set growth goals that are realistic and attainable.
For example, if you expect your business to grow rapidly, investing in expensive marketing campaigns or hiring additional employees may seem like a good idea. However, it's critical to evaluate if these investments are necessary at this point in time, so that you don't put your business at risk of financial strain. Additionally, if you want your business to go viral you might not be able to handle it because your systems and processes might not be equipped for the sudden interest in orders and services. Being obsessed with going viral is the most unrealistic expectation you can have for your business, so you have to leave that idea alone.
Moreover, focusing solely on short-term gains instead of long-term success can be detrimental to the overall health of the business. Instead, it's crucial to focus on sustainable growth that can be maintained over time. This requires a focus on creating value for customers and building a strong foundation for the business.
Lastly, the pressure of trying to achieve unrealistic growth goals can lead to burnout and negatively impact your mental health. That’s why it's important to prioritize self-care and take breaks when needed. This will allow you to approach your business with a clear mind and make better decisions for its long-term success.
The Benefits of Being Realistic
Being realistic about your business growth means understanding what is achievable and recognizing that growth takes time. However, it's also crucial to keep a positive outlook and be confident in your business's potential. When you're realistic, you can make better decisions and manage your resources more effectively, which can ultimately lead to reduced stress and better long-term foundations for your business.
To set realistic goals, it's important to have a clear understanding of your business's, as well as your own, strengths and weaknesses. You should also take into account external factors, such as market trends and competition, and internal factors like how hard you prefer to work and what business tasks you just aren’t good at. By setting achievable goals, you can create a roadmap for your business that focuses on the steps needed to achieve success.
One of the great things about setting realistic goals is that you can prioritize your efforts and resources in a way that supports both your business and your personal growth. This means that you can allocate your resources to the areas that need the most attention while keeping you in your “zone of genius”, which can help you make progress more quickly.
Another advantage of setting achievable goals is that you can celebrate smaller wins along the way. This can help keep you motivated and energized, which is really important when you're working towards a long-term goal. By recognizing and celebrating your progress, you can stay focused on the bigger picture and continue to move your business forward.
Let’s Wrap it Up
To achieve sustainable growth, it's crucial that you're realistic about your business's growth process. Make sure to set realistic goals and manage your resources effectively. Remember, success isn't just about rapid growth or overnight success. It's about building a strong foundation, making smart decisions, and staying committed to your vision.
I designed The Filing Cabinet to help you grow a long-lasting business without having to work 24/7. I especially want you to be able to grow your business in the best way that works for you and to do it with the confidence of a 1950’s white male.
So if you are tired of only imagining all that your business can be and you are ready to make that potential a reality, set up a discovery call with me today.
If you enjoyed this blog post, or found it helpful, leave a comment below.