We’re digging into how unresolved trauma shows up in your business—impacting everything from client relationships to profits. We’ll break down why underpricing and overworking are really just symptoms of deeper people-pleasing and self-worth issues. We’ll explore how aligning your business with your true values can help you set better boundaries, charge what you’re worth, and attract clients who respect your expertise.
Ever wonder why low pricing seems to bring in the most draining clients? We’ll get into the scarcity mindset behind those choices and share a story of a brand designer who broke free from the hustle mentality to start thriving. It’s time to ditch the long hours and focus on valuing yourself and your work.
We’ll also introduce practical tools like breathwork, meditation, and EFT to help you find balance and step into your power. Tune in to learn how to create a business that supports your mental health, honors your self-worth, and leads to real financial success.

Episode Highlights: 

Healing Trauma to Increase Profits:
Let’s explore the intricate ways unresolved trauma can infiltrate your business operations, highlighting how personal issues inevitably manifest in professional settings. The discussion centers on the inseparability of personal and business life, debunking the myth that therapy alone can address these challenges. We introduce the Worthy program as a dual support system for life and business, challenging the belief that low prices and excessive work hours are standard. By recognizing these red flags, we guide you toward setting prices that truly reflect your value.

Charging Low Prices Attracts Disrespectful Clients: Personal trauma can influence business practices, particularly in attracting clients who don't respect your boundaries due to low pricing. We examine the scarcity mindset's role in undervaluing services and the importance of self-worth in setting appropriate price points. Through a story of a brand designer who embraced their true values, we emphasize the need to overcome money mindset trauma and prioritize self-validation, encouraging a shift in pricing strategies to attract respectful clients.


Releasing Trauma From Hustle Culture: Here, we challenge misconceptions about work culture, rejecting the notion that excessive hustle is necessary for success. We reflect on societal and parental expectations that prevent individuals from discovering their true selves. Using human design as a framework, particularly for projectors, we find validation in rejecting conventional work norms. Personal experiences illustrate the importance of prioritizing well-being and authentic identity, urging listeners to break free from ingrained patterns.

Letting Go for Business Growth: How to focus entrepreneurship as a means to gain control, reduce work hours, and improve mental health and financial success. By overcoming trauma and scarcity mindset, highlighting the creation of a supportive business environment. When integrating practices like breathwork and meditation, we ensure client support without being overwhelmed. Emphasizing the necessity of raising prices to reflect true value and setting boundaries, we advocate for a healthier business dynamic and sustainable growth.


Three Action Steps to Take:

Evaluate and Adjust Pricing Strategies:
Reflect on your current pricing strategy and consider how it might be influenced by underlying feelings of unworthiness or people-pleasing behaviors. Challenge yourself to raise your prices by at least 10-20% or $500, whichever feels more appropriate. This adjustment is aimed at aligning your pricing with the true value of your services and attracting clients who respect and value your work.

Integrate Healing Practices into Your Routine:
Incorporate practices such as breathwork, meditation, and (EFT) into your daily or weekly routine. These practices can help address unresolved trauma, improve mental well-being, and foster a supportive business environment. Prioritizing self-care and inner healing will contribute to a more balanced and fulfilling personal and professional life.

Challenge Conventional Work Norms: Examine any ingrained beliefs you may have about work hours and hustle culture. Reflect on societal or familial pressures that may have influenced your work ethic and consider whether these align with your true desires and values. Embrace the idea that success does not necessarily require excessive work hours, and explore ways to create a business model that supports a healthier work-life balance and authentic identity.


Journaling Prompts
Prompt 1: Why do I not believe that I'm worthy of charging more?
Prompt 2: What beliefs have I bought with me into business that no longer serve me?

ConclusionRemember, redefining success starts with healing your own wounds and breaking free from the hustle culture that has long dictated your worth. It's not about working more or pleasing others; it's about knowing your value, setting boundaries, and prioritizing self-worth. Your trauma does not have to define your business journey. Embrace the practices that support your mental health and business growth, and let go of beliefs that no longer serve you. Let's create a path to authentic success and fulfillment, where well-being and genuine connections thrive. Your power is yours to reclaim, and the journey begins now.

Next week’s episode we're going to be talking about the absolute bullshit that is mom guilt. And I'm releasing this episode now because a lot of moms are about to spend a whole bunch of holiday time with their kids and they're going to feel bad for taking time for themselves. And I don't want you to, because mom guilt is bullshit and mom guilt is another trauma response. 

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Meet Alexis Frank

 
There are three things in life I’ve never enjoyed being: tired, uncomfortable in my clothes, and unable to afford the things I want.

Three things in life I had been for awhile: tired, uncomfortable in my clothes, and unable to afford the things I want (first world problems, am I right?)

Those things served a purpose in my life, but no longer suited who I believe to be, the best version of myself. 

Let me give you some background

My brother and I were raised by a single mother, in NYC, who dedicated her life to teaching special education students. It goes without saying that we never had a lot of money. We never questioned where our next meal was coming from and we got to travel to beautiful places (on a tight budget of course), but we knew the reality of our finances at a very young age.

So in order to save my mother the ungodly burden of co-signing on loans for college, I joined the Army at 17, which for 6 years, made me both tired and uncomfortable in my clothes (those boots were not the business). But it was at this point, I experienced having money, and I knew I liked that. But the rest had to go.

I met my husband before I got out of the military, and we had our son. I worked for a few small businesses, spent some time as a SAHM, which I loathed (don’t judge, it ain’t for everyone), and finished up a few degrees. This left me both tired and unable to afford the things I wanted (which was just a nice vacation without a screaming baby for two nights). So again, I knew something had to change.

Fast forward to when we got the opportunity to change duty stations. I was finishing up my MBA and I was able to finally land a position in corporate America, which I thought I had always wanted (Alexa: play “living the American dream). I tried my best to make the most of it and to be grateful for the opportunity, but my commute was horrible, my pantsuits were tight (I was pregnant with our third child), my heels hurt, and most of my meetings could have been emails. 

Then the pandemic hit, and I got to work from home. As horrible as it was, I finally thought to myself “this is how I do it. I get to work from home in my pajamas, make money, spend more time with my kids, and take naps.” But I was wrong again.

When my husband changed duty stations again, I was placed on a high profile program with my company that demanded mandatory overtime. I knew then that corporate life was never going to give me the time freedom I needed, and that starting my business was the only way I could build the life I wanted which included leggings and vacations.

The Filing Cabinet was born out of my realization that I had been coaching people ever since my teenage years. My friends and colleagues have always seen me as the go-to expert for pretty much any issues they have ever had. I pride myself on that, and I want to use over 15 years of that experience to coach you through leaving your corporate job, realizing your entrepreneurial potential, and helping you scale your life and business to unprecedented heights (and in your sweatpants, if you’re anything like me).

There is no blanket version of success, and I suspect you are here because you are tired of the version we have been sold. We don’t dream of labor and hustle culture is toxic in our eyes. But we have the drive to build something big, so that we can take advantage of the fruits of our labor, far sooner rather than later

Are you finally ready to spend more time doing things that light up your soul? Then let’s get started

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