There’s a lot of talk these days about how society has become hyper-individualistic — and while that’s not untrue, I want to make something very clear:
Individualism and self-preservation are not the same thing.
And confusing the two? That’s where the real harm happens — especially for people learning how to lead, parent, create, or exist in this world without burning themselves to the ground.
I teach leadership through self-preservation.
But the more I watch the world online, the more I realize how many people are calling survival “selfish” or equating self-preservation with narcissism.
So let’s break this down.

Individualism is a Trauma Response

Let’s be real: individualism is a symptom.
A side effect of living under patriarchy and capitalism for way too long.
Patriarchy tells you your worth is tied to how much you provide.
Capitalism tells you your worth is tied to how much you produce.
So you spend years — decades — providing and producing.
For your kids, your job, your partner, your community.
And what do you get in return?
For most people, the answer is: nothing.
No rest.
No peace.
No support.
And then one day, you wake up angry.
You say, What about me?
You’re bitter. You’re exhausted. You’re tapped out.
So you swing hard in the opposite direction — into me, me, me.
Into hyper-individualism.
Into a survival response masked as self-focus.
But it’s not self-love — it’s self-protection built on resentment.
That’s not leadership. That’s a nervous system collapse.

Self-Preservation Is Innate

Now let’s talk about what self-preservation actually is.
It’s not narcissism. It’s not a tantrum. It’s not spiritual bypassing.
Self-preservation is sacred.
It’s instinctual.
It’s that quiet, inner knowing that says:
“If I don’t take care of myself first, I’ll have nothing left to give.”
It’s not rooted in bitterness — it’s rooted in love.
It’s the difference between survival mode and sustainable wholeness.
Because someone who’s self-preserving isn’t closing off the world — they’re fortifying themselves so they can show up for it with more capacity.
When you self-preserve, you’re saying:
I want to pour from a full cup.
I want to give, but not from depletion.
I want to lead, but not from martyrdom.

Here’s the Difference You Can Feel

The energy doesn’t lie.
Individualism repels.
It says, “I’m out for myself and screw everyone else.”
And people feel it. They walk away from it. They don’t want to be around it.
Self-preservation attracts.
It says, “I care enough about my impact that I’m making sure I’m whole before I try to serve others.”
And when people feel that?
They want it too.
It inspires a ripple effect — a quiet revolution of regulated, grounded, self-led humans who still care about community because they first cared about themselves.

Leadership Through Self-Preservation

When you lead through self-preservation, you’re magnetic.
You’re not demanding attention — you’re embodying it.
People look at you and say:
“Damn, she takes care of herself — and she still shows up with power and generosity.”
That’s the kind of energy that builds movements.
That’s the kind of leadership that heals instead of harms.
So no — self-preservation isn’t selfish.
It’s not individualistic.
It’s the antidote to burnout, bitterness, and performative power.
And if you’ve ever been made to feel guilty for choosing yourself —
Let me say this plainly:
The world doesn’t need more martyrs.
It needs more leaders who refuse to lead from depletion.

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Meet Alexis Frank

 
There are three things in life I’ve never enjoyed being: tired, uncomfortable in my clothes, and unable to afford the things I want.

Three things in life I had been for awhile: tired, uncomfortable in my clothes, and unable to afford the things I want (first world problems, am I right?)

Those things served a purpose in my life, but no longer suited who I believe to be, the best version of myself. 

Let me give you some background

My brother and I were raised by a single mother, in NYC, who dedicated her life to teaching special education students. It goes without saying that we never had a lot of money. We never questioned where our next meal was coming from and we got to travel to beautiful places (on a tight budget of course), but we knew the reality of our finances at a very young age.

So in order to save my mother the ungodly burden of co-signing on loans for college, I joined the Army at 17, which for 6 years, made me both tired and uncomfortable in my clothes (those boots were not the business). But it was at this point, I experienced having money, and I knew I liked that. But the rest had to go.

I met my husband before I got out of the military, and we had our son. I worked for a few small businesses, spent some time as a SAHM, which I loathed (don’t judge, it ain’t for everyone), and finished up a few degrees. This left me both tired and unable to afford the things I wanted (which was just a nice vacation without a screaming baby for two nights). So again, I knew something had to change.

Fast forward to when we got the opportunity to change duty stations. I was finishing up my MBA and I was able to finally land a position in corporate America, which I thought I had always wanted (Alexa: play “living the American dream). I tried my best to make the most of it and to be grateful for the opportunity, but my commute was horrible, my pantsuits were tight (I was pregnant with our third child), my heels hurt, and most of my meetings could have been emails. 

Then the pandemic hit, and I got to work from home. As horrible as it was, I finally thought to myself “this is how I do it. I get to work from home in my pajamas, make money, spend more time with my kids, and take naps.” But I was wrong again.

When my husband changed duty stations again, I was placed on a high profile program with my company that demanded mandatory overtime. I knew then that corporate life was never going to give me the time freedom I needed, and that starting my business was the only way I could build the life I wanted which included leggings and vacations.

The Filing Cabinet was born out of my realization that I had been coaching people ever since my teenage years. My friends and colleagues have always seen me as the go-to expert for pretty much any issues they have ever had. I pride myself on that, and I want to use over 15 years of that experience to coach you through leaving your corporate job, realizing your entrepreneurial potential, and helping you scale your life and business to unprecedented heights (and in your sweatpants, if you’re anything like me).

There is no blanket version of success, and I suspect you are here because you are tired of the version we have been sold. We don’t dream of labor and hustle culture is toxic in our eyes. But we have the drive to build something big, so that we can take advantage of the fruits of our labor, far sooner rather than later

Are you finally ready to spend more time doing things that light up your soul? Then let’s get started

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